The latest Redbook survey points to a modest easing in U.S. retail sales momentum, with year-over-year growth dipping to 10.1% from a previous 10.4%. The updated data, released on 10 November 2026, reflects how retail activity in the current month compares with the same month a year earlier.
Under the Redbook methodology, the “actual” figure measures the annual change for the reported month, while the “previous” figure tracks the annual change recorded in the month before. The small decline from 10.4% to 10.1% suggests that, while U.S. retailers are still experiencing robust growth compared with last year, the pace has eased slightly heading into the latest comparison period.