South Korea experienced a surprising downturn in its retail sales for November 2025, with figures falling to -3.3% from a previous high of 3.6% in October 2025. The latest data, updated on December 29, 2025, indicates the sector has undergone a significant month-over-month decline, totaling a stark 6.9% drop.
This unprecedented downturn comes after the promising growth seen in October, where retail activities had seemed to regain momentum following earlier economic challenges. Economists had hoped the positive trend from October would continue, but the latest figures suggest new challenges may be affecting consumer behavior and spending habits in the country.
South Korea's economy, heavily reliant on both its domestic consumption and global trade dynamics, may face headwinds as the retail sector struggles to rebound. With consumer confidence appearing to have been shaken in recent weeks, analysts will be eager to see whether governmental policy shifts can help reverse the current trajectory of retail sales going into the new year.