Trump Media and Technology Group, owner of the Truth Social platform, announced plans to issue a digital token for shareholders. According to Bloomberg, the project will be implemented in partnership with the Crypto.com exchange, and the token will operate on the Cronos blockchain.
The company intends to distribute tokens on a one‑for‑one basis: one token for each share held by the ultimate owner. The statement also says token holders will be eligible for periodic incentives, including bonuses and discounts on Trump Media products and services.
The announcement comes amid growth in the net worth of Donald Trump and his family. Bloomberg has valued it at roughly $6.8 billion, citing crypto assets and an increase in the value of Trump Media as key drivers. The token launch expands the company’s footprint in digital finance and strengthens the link between its product ecosystem and investor loyalty.