As promised, Microsoft is beginning to implement the project of replacing the brand name for its smartphones that use ОС Windows Phone, the company’s source of announced. The technological giant purchased the Finnish Nokia phone and mobile department and announced the replacing the product name coming soon. The consumers will still be able to buy the devices, but under Microsoft Lumia name, France is going to be the first country, where the results of rebranding will be tested. It is worth noting that the received information about the mobile department rebuilding based on rumors. The fact that the official confirmation was not published makes some of the casual observers to propose this information to be a kind of test in order to check the consumer’s reaction to the changes coming soon. However, the source, who wished to stay nameless, assured that there was the list of countries, where the production of an old smartphone labeled in a new way would be started. Now there is no information about how a new brand is going to look like: will the Nokia logo disappear at all or it will be replaced with a new name or consumers will see a kind of their combination. Only the company representatives could answer all these questions, but they have declined to comment the situation. The process of replacing the name of a new Microsoft department has already been started in this year spring. The partners of the company have been notified of Nokia Oyj replacing with Microsoft Mobile Ltd this April.