The sexual orientation of the CEO of Apple Inc. has no impact on the quotation of shares or on the consumer attitude. Recently, Tim Cook addressed publicly his sexuality. According to Nasdaq, market participants treated the news more than calmly. The day before the publishing of Tim's speech, Apple shares cost $107.34, the day after it - $106.96 per share. Experts say that such changes are quite normal. Some explain such indifference by the fact that customers do not associate Apple Inc. with Tim Cook unlike Steve Jobs. It is interesting that news about the Jobs' sick leave or about his plans to leave the CEO position always caused bounces of the stock values. The majority of investors link Apple's successes with Jobs' personal involvement in his company's management. However, Cook, from the beginning, was taken as an effective – but still hired – manager. At the same time, in current conditions, most shareholders and investors might have decided that such news even at the worst scenario could change the stock value just a bit. It is worth noting that precisely after Cook took up the CEO position, Apple Inc. began to return the shareholders the funds as dividends and stock repurchases. Lately, the securities' value of Apple reached a record high of $107.37 including the share split of 7 securities earlier this year. The market capitalization of the world's largest company amounts to more than $625 billion.