According to Adobe Analytics, the volume of sales on Cyber Monday in the United States may increase by 18 percent from 2017. US consumers are on track to spend $7.8 billion, a record amount in online shopping.
Experts believe that the sales volume on Cyber Monday will exceed the results of Black Friday. A record $6.2 billion was spent online during this day, a 24 percent increase from a year ago. At the same time, a number of US online stores, such as Walmart and Target, began offering discounts earlier, on Sunday.
US online sales are projected to total $124 billion this holiday season, according to a forecast from Adobe Analytics. Analysts say that sales were higher by $2 billion from November to October of this year.