Borrowers, who do not break the obligations of disbursing a loan, have become a target audience. State banks scrutinize credit records and, in case of getting satisfactory results of an investigation, they are ready to offer more favorable terms and benefits to reliable credit users. So, specialists from one of the top banks in Russia and Europe – Sberbank – have already prepared a loan refinancing program to launch. The project is designed for the customers who have already raised a loan from other fiscal institutions. Sberbank intends to entice trustworthy funds receivers, who have proved their reliability and solvency. “Since we put forward more advantageous and transparent conditions, we will be able to raise the database of high quality lendees who are likely to change their mind in favor of our services,” said Natalia Alymova, the Chief Executive of the Retail Lending Division. VTB 24 Bank set up a similar program earlier, and they have already gained the results. “Regarding the results of June, we have refunded retail credits of the customers from other banks in the amount of nearly RUB 1 billion. We consider this as a possibility to grow the funds owing to sound credit users,” Sberbank Vice President Ekaterina Petelina rounded up the preliminary results. Taking into account the fact that the biggest players on the Russian lending market display a keen interest in honest and well-reputed lendees, small-scale banks are forced to cut rates as well. Thus, credit proposals from private banks to responsible clients are gradually getting more competitive and credit terms – more worthwhile.