Today, the Olympic Games have been not just a feast of sport and glorious victories, but also a mass successful entertainment industry that generates high income. It turned that the London Olympics economic benefit managed to cover the costs of staging the event. According to the independent experts, the state budget was replenished by ₤9.9 billion, or about $15 billion, meanwhile the expenses went to ₤9 billion. Although the profit on the nationwide scale is quite modest, the organizers managed to get back all the money spent on the Olympic Games holding. ₤2.5 billion of that amount was gained as foreign direct investment that contributed to creating 31,000 workplaces. While building sports facilities, the British constructors got invaluable experience and earned ₤1.5 by participating in other projects. The additional sales from the Olympics-related activity brought the UK ₤5.9 billion. Grant Thornton, the global network of independent accounting and consulting firms, is expecting that the economic boost may be estimated at ₤28-41 billion by 2020. London 2012 had a positive impact on the clothing, shoes, and sports goods sales. Besides, it helped to increase the service sector income and encourage production. England succeeded in climbing out of the double-dip recession and raising its GDP by 1% during the Olympics. Sochi 2014, which have already become the most expensive Olympic Games, cost the Russians $50 billion so far, but in the experts’ opinion, to bring such money back is next to impossible.