Major corporations and big investors suffered losses amid the financial crisis in emerging countries. Now they are forced to look for a worthy alternative to BRICS, which seemed to proclaim its profitability. This year, the Chinese economy has decelerated and most analysts are calling for no more than а 7% increase.
India’s growth fell to 4.8% with critical depreciation of its national currency. Russia and Brazil are weak sisters both having a 2% rise in their GDP. Based on this data, multinationals have decided to revise BRICS perspectives and try to find other sources to make up for financial losses. In this case, investors can choose two ways: either to go on with the BRICS countries, or hurl all effort into other countries. Thus, in Eastern Europe we mean major Russian cities. Considering current preferences of investors to do business "away from Moscow", corporations who know that 64 percent of GDP comes outside of the capital, went to the regions. Asia means not only India and China. Today it is time to invest in Malaysia, the Philippines, Singapore, Thailand, and especially in Indonesia. Although, there are a lot of problems including logistics and corruption. In Africa, the situation is also changing; now Nigeria and Angola are at the forefront; they are included on the top of investors’ rankings and have the potential to become the largest economies on the continent. Latin America was represented in the BRICS countries by Brazil but its pace of growth dropped to the Russian one. Here, Peru could be really competitive to win foreign investment inflows. According to FSG estimates, private consumption in Peru will rise by 54% per year till 2015. The success of corporations will hinge on the speed of decision making and a rapid response to market movements.