Netflix, the U.S. provider of Internet streaming media, has announced it is making a big push into Europe. The company plans expansion in six new European countries, including Germany, France, Austria, Switzerland, Belgium, and Luxembourg, by the end of 2014. Thus business development follows its first foray into Northern Europe including the U.K. and Ireland in 2012. Besides, Netflix launched operations in the Netherlands in 2013. Netflix said it had not set prices yet for its new European markets. It is expected to unveil them soon. Both France and Germany are potentially lucrative markets for Netflix as they have robust broadband markets that are among the top 10 in the world. According to SNL Kagan’s survey, the overall European market is significantly larger than the U.S., with some 134 million broadband households compared to about 88 million in the U.S. as of late 2013. Most of analysts think that there is a big chance to see Netflix thrive in European markets. So, according to flash estimates, the European market will yield the total revenues of almost $1.1 billion to the streaming video provider. However, considering such an outlook, Netflix will have to withstand a fierce competition. Its rivals Amazon.com introduced a new service Lovefilm; Vivendi launched Watchever, a video portal, in Germany which records 100,000 subscribers monthly. Meanwhile, Netflix is doing better than ever. The market really likes the prospects of Netflix and the stock price has increased by around 1.5x in the last 12 months alone. The company capitalization soared abruptly in 2014. Then, it declined to the values of January and is keeping at these levels. Currently, its share costs $21.85 apiece.