Taiwan’s retail sales rose 7.7% year-on-year in July 2026, moderating slightly from the 8% increase recorded in June. Growth slowed in several segments, including retail trade conducted outside of stores or stalls (2.5% vs. 5.6%) and electronic shopping and mail-order houses (5.9% vs. 7.3%). Sales of motor vehicles, motorcycles, and related parts and accessories in specialized stores also decelerated, rising 12.6% compared with 19.1% in the previous month.
In contrast, sales strengthened across a range of specialized-store categories. Fuel and related products posted a 12.2% increase (vs. 12% in June), while food, beverages, and tobacco grew 4.9% (vs. 4.4%). Household appliances and goods advanced 6.9% (vs. 4.7%), pharmaceutical and medical goods and cosmetics climbed 7.6% (vs. 2.6%), cultural and recreation goods rose 5% (vs. 4.2%), and construction materials increased 6.8% (vs. 5%). Sales at general merchandise stores also picked up, growing 6.9% compared with 5.2% in June.
On a month-on-month basis, retail sales declined 0.7% in July, reversing the 1.1% gain recorded in June.