Apple has achieved a real breakthrough in the global high-tech sector since the release of its Macintosh operating system in 1984. Today, Apple is recognized as a world innovation leader thanks to iPhone, iPad, Mac, Apple Watch, and Apple TV. The tech-giant has topped the ranking of the most valuable brands since 2012. The company’s shares advanced by 38%. They are now worth $323 billion.
Amazon is the second most valuable brand of 2020. The company is actively involved in e-commerce and cloud computing. Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon's executives believe that yesterday’s inventions eventually become a new norm. This means they must work hard to keep inventing new technologies in order to make the lives of its clients easier, better, and more cheerful. This is the only way to gain customer trust for years to come. As a result, Amazon shares soared by 60% to $201 billion.
Microsoft is the third among the top three leading brands. The tech behemoth aims to ensure digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Strict fulfillment of the set goals and objectives contributed to an increase in Microsoft shares by 53%. Nowadays, the company is worth $166 billion.
Google takes the fourth place in the rating. The company has left the top three for the first time. Since its foundation, Google set a goal to develop services that can help significantly improve the lives of as many people as possible. The focus on all people without distinction made the company a leader in the high-tech sector. However, the crisis caused by the coronavirus pandemic as well as the company’s antitrust problems did not have mercy on Google. Its shares dropped by 1% to $165 billion in the previous year.
South Korea’s Samsung occupies the fifth line on the list. Success depends entirely on how technological innovations, products, and even design will inspire customers. Ultimately, it enriches people's lives and contributes to social prosperity, creating a new future. Over the year, the shares of Samsung have grown by just 2%. Today, the company is worth $62 billion.
The Coca-Cola company is the world’s sixth valuable brand. It is the largest carbonated soft drink manufacturer. The company offers over 500 drink brands in more than 200 countries. Nevertheless, the 2020 crisis has changed the situation for the worse. Coca-Cola shares plunged immediately by 10% to slightly less than $57 billion. Most likely, Coca-Cola will not be able to retain its position in the future.
Japan’s automaker Toyota closes the rating. The company earned global recognition thanks to its vehicle diversity. In addition, the company intends to produce eco-friendly cars in order to help the world to become a low-carbon society. The vehicle manufacturer’s commitment to the environment is appreciated by many customers. However, Toyota faced difficulties in 2020. Its shares shrank by 8% to $51.6 billion.