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FX.co ★ The world's most popular fast food brands

The world's most popular fast food brands

Since fast food appeared, there has been steady growth in this particular industry, which is likely to continue for the next few years. Experts predict that by 2028, the total capitalization of the global fast food market will grow to $320 billion from the current $244 billion. Let's find out which brands could be the main beneficiaries, given their current market dominance

The world's most popular fast food brands

KFC

KFC is topping the list of global leaders in the fast food industry. This fast food chain currently has restaurants in 145 countries. Founded by Harland Sanders in the early 1950s, KFC quickly gained global popularity for its exclusive fried chicken recipe, which is still a secret. Also, a key advantage of this brand is its focus on the taste preferences of the people of each country. For example, in India, KFC restaurants include curry in their menu, and in China – chicken wings with spicy-sweet sauce.

The world's most popular fast food brands

McDonald's

McDonald's is number two on the list of top fast food brands. It is one of the most recognizable companies in the global food industry. Known for its burgers, fries, nuggets, and ice cream, McDonald's has become a symbol of US fast food culture. Since opening its first restaurant in 1940, the company has been able to expand to 120 different countries, serving several million customers every day.

The world's most popular fast food brands

Subway

The third line of the rating is occupied by Subway. Founded in the mid-1960s, this chain of fast food restaurants is present in 112 countries today. Subway stands out from the competition thanks to its unique approach to the menu, which does not include ready-made burgers or sandwiches. Instead, cooks prepare an exclusive dish for each customer from the available ingredients, thus taking into account all of his taste preferences and wishes.

The world's most popular fast food brands

Burger King

Burger King, the world's leading fast food brand, took fourth place on the list. This chain of fast food restaurants, founded in the United States in the mid-1950s, is now represented in more than 100 countries and has almost 28 thousand restaurants around the world. Known for its signature burgers, such as the Whopper, Burger King has earned global recognition thanks to its principle of using high-quality ingredients and the ability to customize burgers to the customer's taste.

The world's most popular fast food brands

Pizza Hut

Pizza Hut closes the list of the top 5 leading fast food brands in the world. Founded in the United States in the late 1950s, this fast food chain is present in more than 100 countries today. The success of Pizza Hut could be mainly explained by the wide range of menu options, including different variants of pizza, appetizers, and desserts. A distinctive feature of this brand is also its pricing strategy. Offering quality dishes at convenient prices, Pizza Hut satisfies the needs of different segments of consumers, from students to businessmen.

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