FX.co ★ Ferrari's Italian Subsidiary Signs For Multi-year Title Partnership With HP

Ferrari N.V, more commonly known as RACE, recently announced that a multi-year partnership agreement has been signed between its Italian subsidiary, Ferrari S.p.A., and HP Inc., often referred to as HPQ. As a result of this partnership, the HP brand name will feature prominently on the racing assets of Scuderia Ferrari.

Under the agreement, Ferrari plans to utilize HP's technology and services to boost its performance, both on and off the race track. The technologies and services to be implemented include adaptive PCs and devices, collaboration products and services, and printing capabilities. This long-term partnership will lead to the creation of a new brand identity known as 'Scuderia Ferrari HP.'

The Maranello F1 cars are set to debut the HP logo ahead of the Miami Grand Prix, a popular racing event which is scheduled to take place from May 3 to May 5.