FX.co ★ Trump's token plummets by 97%

Nearly one million investors who believed in Donald Trump’s cryptocurrency find themselves at a loss. According to The New York Times, citing data from analytics platform Nansen, the total losses for buyers of the TRUMP token had reached $3.81 billion by the end of June.

On July 3, the token was valued at just $1.76, which is 97% lower than its historical high. During the peak of hype in January last year, one meme coin was priced at $75.35.

Among those affected is private crypto trader Nicholas Pinto, who actively supported Trump in the 2024 election. The investor put about $500,000 into the presidential token but lost half of his capital and now publicly labels the promotion of the coin as “almost a legal scam.”

Analysts say the situation reflects the classic mechanics of the meme coin market, where only a small group of early investors lock in real profits, while the majority bear the costs of their success. Prices skyrocket amid hype and then crash just as rapidly when early buyers offload their assets to newcomers trying to jump on the bandwagon.

American senators have repeatedly called for a ban on Trump promoting the cryptocurrency. However, attempts to pressure the White House have yet to succeed, and the meme coin, launched in January 2025, continues to trade freely on exchanges, further increasing the losses of its holders.