FX.co ★ China’s auto industry to take third of global market while Europe imposes new tariffs

By 2030, Chinese automakers will conquer 37% of the global market. Analysts at UBS estimate that the global share of China‑based brands is rising rapidly: from 22% in H1 2026, it is moving toward new historical highs as consumer trust grows. UBS also raised its forecast for the strategically important European market from 18% to 20%, although Chinese manufacturers currently hold only about 8% there.

A large UBS survey showed that 36% of Europeans are already seriously willing to buy a Chinese EV. Pragmatic interest in Chinese brands now outstrips combined demand for traditional Japanese and Korean models. The main buyer incentives are the price‑to‑quality balance, advanced electronics and built‑in autonomous driving systems. Another driver of global expansion is weak domestic demand in China itself, which is pushing corporations to aggressively shift production to exports.

Europe remains the primary battleground. The advance of Chinese giants can be slowed only by new import tariffs, stricter localization rules, low prices in the used‑car market, and still‑limited service networks. Nonetheless, experts expect leaders such as BYD, Geely, Chery, SAIC, Leapmotor, and Xiaomi to continue steadily displacing mass‑market rivals in Europe and Asia. The most secure positions appear to be luxury European brands and the US auto industry, which has deliberately insulated itself from Asian competitors behind tough trade barriers.