FX.co ★ Apple share price spikes ahead of new headset announcement

Shares of Apple have significantly surged in the run-up to the presentation of the company’s newest product, the Vision Pro augmented reality headset.

The corporation’s share price spiked to the all-time high of $184.6 on the NASDAQ exchange, hitting the highest level since January 2022. Since the beginning of 2023, Apple stock has advanced by more than 40%.

However, public reception to the new headset, the first brand-new Apple product to be announced since 2014, has been mixed. As a result, shares of Apple retreated after the presentation. Analyst Ming-Chi Kuo has noted that the device’s success would depend on whether Apple would be able to integrate artificial intelligence technologies in it.