BEIJING, December 12, 2025 — The Thomson Reuters/Ipsos Primary Consumer Sentiment Index (PCSI) for China reported a marginal decrease in December, dipping from 72.55 in November to 70.42. This decline reflects a cautious consumer outlook as the year draws to a close.
The slight drop in consumer confidence, as indicated by the PCSI, points to underlying concerns among Chinese consumers about various economic factors. While the dip is not drastic, it comes at a time when global economic conditions continue to be volatile. Factors such as international trade dynamics, domestic policy adjustments, and ongoing repercussions from the global health crisis could be influencing these sentiment shifts.
As the index remains above 70, it suggests that while consumer confidence has waned slightly, there remains a semblance of optimism within the market. Analysts will be watching closely as the country heads into the new year, anticipating possible shifts in consumer behavior and economic policy that could impact future sentiment readings. The next update on this index will be a key indicator for investors and policymakers looking to gauge China's consumer market health going into 2026.