FX.co ★ Advertising on the FX.co international Forex Portal
Advertising on the FX.co international Forex Portal
Web Online Media Limited invites the brokerage and financial companies all over the world to embed the advertising materials in FX.co, the resource for professional traders. Our advertisers are corporate customers only providing financial or consulting services.
FX.co portal servicesThe target audience of the FX.co information portal is people using different services of FX.co:
- charge-free email @FX.co
- news and latest analytics
- Forex TV
- Forex statistics
- accounts monitoring
- FX.co forum for trader
FX.co portal audience
The audience of the FX.co resource is people who are interested in trading, investments into arranged and unorganized financial markets in real-time mode. The absolute majority of the FX.co portal audience is somehow connected with online trading on financial markets.
The schematic illustration of the portal audience can be done as follows:
Potential traders are people who study Forex-related issues but have not become the customers of a particular brokerage companies yet. This audience is also attractive from the viewpoint of two factors. First, these people have not found their broker. This means that the advertising information on the portal can influence their choice. Moreover, as a rule, this audience represents educated and affluent people, for whom the detailed study of trading process before opening a real account with the broker is a priority.
This category of the FX.co portal visitors includes people who are the current clients of Forex brokerage companies. This is the most active audience of the portal, making use of the major part of the portal services and which is the target audience for mass advertisers.
Participants of financial networking communities
These are the participants of various Forex-related forums, who are not the existing clients of brokerage companies, but also not the newbies. As a rule, they are the former clients of Forex companies, who had an unsuccessful experience and stopped trading for a while. Having stopped trading, they do not cease to communicate on forums - on the contrary, they are the most active participants. This is the particular group of people who create public opinion using their experience and knowledge. In spite of the current trading inactivity, the significant part of this audience sticks to traders communities aiming to renew their trading activity after a while. For reasons given above, the status advertising is the most effective in relation to this audience. It allows the company to become more popular on forums where the portal visitors communication results in making uninvolved participants potential customers when they return to their trading.
Occasional internet users
As a rule, they visit the portal following external links or using search engines.
Web masters are the holders of their own blogs, sites or projects generally related to financial theme who use the information services of the FX.co portal, such as quotations informers, statistics informers, news informers. This audience is more attractive from the viewpoint of the opportunity of taking part in partnership and representative programs of financial companies. Having seen the advertising on the portal, services of which they are using, a web master may make a decision on starting work with the broker as a partner or a representative.
Financial companies management and staff
Providing a high-grade and timely information about Forex trading, the FX.co portal attracts attention of significant number of brokerage companies staff. These people are not the potential clients of brokerage companies but they can be the target audience in the process of events and actions advertising, organized with the help of brokerage companies.
Advertising packages and pricing on the FX.co portal
For the deepest and the most high-grade satisfaction of advertisers needs, we have worked out a set of various advertising packages, including the total number of locations and dates of posting an advertisement on the FX.co portal.
|Title||Title sponsor||"Extended" package||"Status" package||"Medium" package||"Promotion" package|
|Upper end to end banner||+||-||-||-||-|
|End to end banners 200*60||+||+||-||-||-|
|TV page, center 468*60||+||+||+||-||-|
|News page, 120*60||+||+||+||+||-|
|Mail boxes sponsor***||free||$100/Box||$100/Box||$100/Box||$100/Box|
|Participation in monitoring||+||+||+||+||+|
*** The sponsorship of mail boxes means that for getting the mail box @FX.co the portal users will have to confirm they have an account with one of the companies, which are the sponsors of the mail boxes @FX.co, replenished by not less than $500. For each obtained mail box, the company, the account of which was named for getting the box, pays $100.
|Packages and locations pricing||One month||One quarter||Six months||One year|
|Upper end to end banner||$35,000||$70,000||$140,000||$420,000|
|End to end banners 200*60||$15,000||$27,000||$50,000||$90,000|
|TV page, center 468*60||$8,000||$15,000||$28,000||$55,000|
Requirements for advertisers
The advertiser must be the representative of financial field, such as a broker, dealer or capital investment project. The advertiser must have a positive reputation, meet the condition "fit and proper" in financial sphere. Every advertising broker must have the Meta Trader trading platform as the platform for their clients.