FX.co ★ Polaroid rolls out action camera

Legendary Polaroid enjoys popularity again. The shot made by this camera featured the cover of the new album of singer Taylor Swift and made millions of fans nostalgic. Polaroid is going to challenge GoPro with its original small action-video camera called the Cube. Priced at $99, it has various features.
“GoPro has done an incredible job building a new category in the digital imaging space,” says Polaroid Chief Executive Officer Scott Hardy. “But when we look at that market, we think it can be much bigger by not just targeting the professional and amateur and aspirational thrill-seekers but going after more of the lifestyle segments.”
Having SD memory card and 720p or 1080p resolution, the Cube is easily attached to metal surfaces with the help of the magnet on the bottom of the camera. The main advantage of the product is its price which is two or three times less than that of GoPro. At the same, time you do not have to do extreme activities to use this camera, the Cube will be perfect for ordinary travelers. It is shockproof and can be used even by small children. Introducing a new gadget, Polaroid is striving to revive those emotions and warm memories that people had when they experienced the first boom in analog instant photography. The Cube is expected to be a reliable and user-friendly device.