FX.co ★ Samsung abandons laptops sales in Europe

Samsung has decided to stop selling its laptops in Europe. The company will no longer supply laptops including Chromebooks to EU nations. The company’s statement reads that the reason is significant changes in market conditions. Moreover, there is a considerable decline in demand for the products in the region.
This is not reflective of conditions in other markets, so supplies to other countries will be continued. "We will continue to thoroughly evaluate market conditions and will make further adjustments to maintain our competitiveness in emerging PC categories," a Samsung spokesperson said. Experts observe the similar tendency among major manufacturers.
The move followed Sony’s decision to abandon its laptop business and sell Vaio last year. Sony sold its loss-making Vaio PC division to Tokyo-based Japan Industrial Partners (JIP).
Right after that, the consumer electronics giant announced it had stopped producing laptops under the Vaio brand. As a result, it had to cut 5,000 jobs.
Meanwhile, there has been no information on how Samsung’s decision will affect the company in terms of job losses. Currently, Samsung is at the leading edge of smartphones markets with Apple as its major rival. Lately, the South-Korean company has strenghetend its position among tablet and smartwatch manufacturers. In late August, Samsung unveiled its Gear S, the next generation of smart wearable device. It runs an operating system based on Tizen, just like Samsung’s previous smartwatch models Gear 2 and Gear 2 Neo.