FX.co ★ Too Faced Debuts In U.S. Amazon Premium Beauty Store

Too Faced, the renowned makeup brand, announced on Tuesday the debut of its product line in the U.S. Amazon Premium Beauty store. This marks Too Faced as the second brand under The Estée Lauder Companies' umbrella to open a storefront within this exclusive platform.

In a strategic move, Too Faced has partnered with lifestyle content creator Darcy McQueeny, who will serve as the official ambassador for its Amazon storefront. The Too Faced collection available on the Amazon Premium Beauty store will include a range of products such as waterproof mascara, lip glosses, and multi-use concealers.